Well, this isn’t exactly “breaking news” anymore, because the article is dated 18th May 2010. Nonetheless it’s still worth noting the effects of what has happened.
For those of you who understand German, it would be worth it to read the original article before reading this blog entry.
Here is the original article:
To summarise the article, Taittinger the champagne house and Riedel the glass-making company have teamed-up for an evening event in Munich where “who’s who” of the media, gastronomy, and commerce were present.
The first significant aspect about this event is not how it is yet another P.R. soirée, it is rather the locations of the businesses. Both Taittinger and Riedel are based in “small towns”. Reims (home of Taittinger) has a population around 188,000 and Kufstein (home of Riedel) has a population of around 17,000.
The second significant aspect is the representatives of the two companies. Vitalie Taittinger (her title is “artistic director”) and Laetizia Riedel (legal advisor of Riedel Glass) personify the next generation of their respective family businesses.
For a photo of the two ladies, please go to the following link:
Even though Taittinger and Riedel are known around the world, we should remind ourselves to look beyond the glitz and glamour and see that they still remain family businesses. Despite being based in small towns, when companies team-up, they create global results.
Funny how what we see as globalisation could at times be localisation…